OWL: Drone as a Service

This profile highlights my work from the course Future of Marketing, where I collaborated with four classmates to produce a 48-page marketing plan for OWL (Overhead Winged Logistics), a fictional Drone-as-a-Service (DaaS) company serving both B2B and B2C audiences. Our team developed persona-driven customer journeys and proposed full-funnel marketing solutions, including livestream demos, experiential pop-ups, AI-powered tools, and influencer campaigns. This project strengthened my ability to translate emerging technologies into cohesive, measurable campaigns that address stakeholder needs and support adoption. You can view our presentation slides below, and the full marketing plan is available under “Link.”